A chronological approach
allows you to describe the development of the purpose of music videos from The
Beatles through the 1970’s and the development of music television such as
MTV. There is reference to a range of
illustrative examples some of which are detailed. You describe the context and
content of music videos and discuss connotations.
There is is some discussion of
contemporary music videos but further exploration of their use and purpose
would allow you to show further understanding.
Clarity is sometimes affected
by clumsy expression. Re-drafting would
resolve this issue.
Punctuation could be improved
with apostrophes and capital letters being employed.
Moves from 60’s discussion of
The Beatles using a film to promote themselves which explains the early purpose
of music video. The style of videos on Top of the Pops is described where the
first section is most important as this is the part that is broadcast. When
discussing MTV you could explain why the Buggles track was the first one.
Uses case studies of
controversial or iconic videos and their purpose.
Moves into M1 as the changing
purpose is explained such as promoting the director and using them to make
social comment or as a form of protest (MIA). Controversy raising the profile
of the star.
Further discussion of
contemporary videos will allow you to explain how styles and conventions have
changed. Use David Bowie.
